Local Food Sector Review 2013
In 2013 Natural Enterprise in association with the Isle of Wight Area of Outstanding Natural Beauty, reviewed the Isle of Wight Food Sector in a report entitled ‘Wight Food’.
This report evaluates and assesses the impact of recent grant funding on the Island’s food sector and identifies some of the key factors which will shape the sector in the future.
Image: Isle of Wight Asparagus,(AE Brown)
Overall the report finds the sector healthy, and identifies several instances of best practice. It recognises that independent shops are key to local food sales, and have the ability to hold their own against the Island’s growing supermarket sector. However it also identifies areas where there are opportunities for improvement, including the food sector’s interactions with the tourism sector and public procurement.
The report makes 19 recommendations regarding how the sector could be supported to develop. These include the introduction of an Island brand or ‘marque’. The formulation of an Island breakfast and support for a local abattoir. It also recommends that marketing should support the range of Island products rather than a small elitist element.